Who Are Companies Targeting?

It’s no secret that companies market online (and everywhere else for that matter!), but how is this changing over time? Patricia Redsicker discusses this change in her guide: The Social Media Examiner and illuminates some important and changing trends in marketing. Billboards, buses, washrooms, magazines, TV, radio, Internet, and the endless list of tools marketers use... Continue Reading →

The Pros and Cons of Medical Apps

Guest Blogger: Dr. Stephen Chow, M.D. University of Mississippi Medical Center Division of Gastroenterology "Physicians and patients are approaching healthcare differently due to the rise and popularization of medical apps" More and more I’m seeing that the way physicians and patients are approaching healthcare is evolving due to the rise and popularization of medical apps. There... Continue Reading →

BYOD: Technology NOT just a Tool

Bring Your Own Device (BYOD) More and more school boards are adopting their own BYOD policy. Although there are a few cautions to this type of policy, such as security of property, but the advantages are tremendous. BYOD policies allow for collaboration because students can share devices, it adds extra tools to make lessons engaging through... Continue Reading →

Social Media in Education

“The term social media refers to user-generated content that is shared online through technologies ‘that promote engagement, sharing, and collaboration”  Examples: Micro-blogging (Twitter, Maang) Social and professional networking sites (Facebook, Edmodo, Pinterest) Video and photo sharing websites (Instagram, YouTube, Flickr) Weblogs or ‘blogs’ (WordPress, Blogger, Tumblr) Wikis (Wikipedia) Forums and discussion boards (Google Groups)  ... Continue Reading →

Best Facebook Practices

I came across this Facebook Best Practices deck and the gears immediately started churning in my mind. How wonderful this is, I thought, that private business are educating their employees on the best practices of usage and engagement on social networking like Facebook, easily the largest of them all. How much better would it be,... Continue Reading →

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