Who Are Companies Targeting?

It’s no secret that companies market online (and everywhere else for that matter!), but how is this changing over time? Patricia Redsicker discusses this change in her guide: The Social Media Examiner and illuminates some important and changing trends in marketing. Billboards, buses, washrooms, magazines, TV, radio, Internet, and the endless list of tools marketers use... Continue Reading →

Math Anxiety – A Disabling Reality

Guest Blogger: Maria Andriano, MT, OCT Secondary School Teacher: Toronto Catholic District School Board  Math Anxiety - "Sudden death where everyone knows that I don’t understand." What is Math Anxiety? The perception of “being good” at math does not fall on a continuum – students either feel relaxed and competent in mathematics, while others feel... Continue Reading →

Medical Apps: To be Trusted?

Guest Blogger: Dr. Stephen Chow, M.D. University of Mississippi Medical Center Division of Gastroenterology "False assurances and false panics add to patient anxiety and jeopardized patient well-being." 3:00 AM approaches, and I’m paged for a new admission with hypertensive urgency (very high blood pressure). In taking the patient's history, we had a great conversation about... Continue Reading →

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